What is the best chicken sandwich in the world? Instead of pitting the new Tendercrisp chicken sandwich against the likes of Mcdonald's and Wendy's, BK challenged its two chicken sandwiches against one another. In this multi-player real-time game users could choose between Tendercrisp and Spicy Tendercrisp. Competitors fought in real time as they waited for the real fight to be broadcast live on TV. Fox Sports carried the fight as Tendercrisp took to the challenge and beat Spicy to be crowned the Chicken Sandwich of the World. 

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